If you run a nonprofit organization, then there’s a good chance you’re always on the lookout for ways to raise money for your organization.
You’ve probably exhausted opportunities such as fundraising events, soliciting grant funding, and requesting donations from members and other supporters of your cause. And you’ve held your fair share of bake sales.
With AmazonSmile you can raise funds for your nonprofit organization by allowing your supporters by doing what they already do: shop. So when your supports are purchasing absolutely anything on Amazon, a portion of their purchase will be donated to your charity, at no cost to you or them.
Sounds easy? It is! Read on to learn how to set up an AmazonSmile account and start making more money for your nonprofit.
What is AmazonSmile?
AmazonSmile is a way for anyone who shops on Amazon to support the charity of their choice at no cost.
AmazonSmile is operated by Amazon and has all of the products and prices that are offered on the Amazon website. But when you purchase eligible items on AmazonSmile, the AmazonSmile Foundation donates 0.5% of the purchase price.
Is My Organization Eligible?
If your charitable organization is a 501(c)(3) that is in good standing and registered with the IRS and located within the United States, then you’re eligible. Your nonprofit must also be a public organization, not a private foundation.
The AmazonSmile Foundation is also strict about not supporting organizations that engage in any kind of discrimination or encourage hate, intolerance or violence of any kind. The Foundation has a Participation Agreement that your nonprofit representative must sign and adhere to.
How to Register for AmazonSmile?
Getting started is easy. If you are an official representative of your nonprofit organization, go to this website and click “Register Now”. Then follow these steps:
- Find your charitable organization either by name or EIN number and then select. Some charitable organizations have similar names, so check to make sure you’re selecting the right one.
- Create an organization administrator account.
- Accept the AmazonSmile Participation Agreement.
- Verify your email address. Using an address associated with your organization is preferred.
- Submit your organization’s bank account information.
- Upload a copy of a voided check or bank statement.
That’s it. Then you can start collecting money. But first, you need to let people know about your association with AmazonSmile.
Spread the Word
The next step is to let supporters know about AmazonSmile and how easy it is to donate money to your nonprofit organization. If you go to your account on AmazonSmile, you can find tools for helping you let others know about it.
The section marked “Marketing Tools” gives you a link to help you customize a landing page for your organization. You can use this in email newsletters, on your own website, and in all social media posts. This makes it easy for supporters to click, shop, and donate.
You can also get a downloadable website banner and widgets for those who follow your organization on Facebook and Twitter. Once supporters have chosen your charity on AmazonSmile, your charity will be their prime donor every time they shop online through AmazonSmile.
How to Set Up AmazonSmile Today!
Now that you know how to set up AmazonSmile and how easy it is to make extra money for your nonprofit organization, there’s no reason to wait. We all know how hard fundraising is, asking for money from the same people over and over can get difficult.
AmazonSmile and the AmazonSmile Foundation has made it easy for you to sit back and collect. And has taken out all the guilt of all that shopping we all do. When your supporters know that a small portion of their spending goes to charity, it makes spending a little easier for everyone.
For more articles on being a smart shopper, see our other Amazon guides.